The InnoBay Group consists of three consultancies that combine the focus and innovation of small businesses with the resources and reach of a larger corporation. The consultancies within the Group each have an area of specialty that can be leveraged independently or with support from other Group consultancies to provide clients with high quality, effective services and products.

Our consultancies support cost-effective market entry and penetration in Singapore, Southeast Asia and beyond, focusing on business entry, expansion, recruitment, executive search and digital marketing to create and sustain various routes into local and global markets. The Group also has two affiliate companies that distribute engineering solutions and lifestyle products respectively.

The Group leverages on decades of combined experience with the core team’s backgrounds in senior management roles within public listed companies working with business partners from US, Europe & Northeast Asia to distribute their products & services to the markets in this region. We also have professionals from MNCs with know-how of best practices & processes besides seasoned entrepreneurs to understand the concerns, pressure points and considerations prioritized by our clients.

With our combined experience, background and range of services, we aim to provide a level of service that keeps clients coming back for more.

OUR NAME AND LOGO

We know that employees who believe in the work they do operate more efficiently, independently and innovatively. We therefore aspire to be a working environment where our team members are entrepreneurial innovators empowered and inspired by the work they do to add quality and value to the services we offer our clients; a workplace that promotes creativity, efficiency and originality.

The company name InnoBay reflects an environment with these values of empowerment and inspiration for our employees besides our offering of progressive, high-quality services and products for our customers.

Our logo, both the infinity as well as the yin-yang symbols, reflects our resolve to have long-lasting and harmonious relationships with our business partners, employees and clients by offering a wide range of quality services that add value and promote growth amongst these various stakeholders. The letters “i” and “b”, initials of the company name, are also found in the symbol.

Our corporate colour of orange signifies our desire to work with our stakeholders and serve our clients with enthusiasm and warmth; while grey signifies our steely reliability and professionalism.