Throughout the 16th century the descriptive term “Black Swan” was used to denote an impossible event, based on the belief and historic notation that all swans were white. Its oldest documented quotation coming from the poet Juvenal, whose Latin script stated that “a good person is as rare as a black swan”. Black Swan Group, the trading body of Black Swan Associates, specialises in discovering those good people and helping them develop their true potential.

The Black Swan theory denotes the “existence and occurrence of high-impact, hard-to-predict, and rare events that are beyond the realm of normal expectations”. Black Swan Group specialises in discovering outstanding staff who can stand out from the crowd, be more than normality and help to create positive Black Swan Events or create robust systems and processes to prevent, or turn positive, any potential negative Black Swan Events.